ABOUT
shyeda
shila
Syeda Asma Ull Hussna (Shila) : A Story of Art, Creativity, and Entrepreneurship
Syeda Asma Ull Hussna is a name that resonates with creativity, versatility, and innovation in Bangladesh’s entertainment and advertising industry. Known as an Actress, Director, Production Designer, marketing executive, and costume designer, she embodies the rare combination of artistic talent, strategic thinking, and entrepreneurial vision. Her journey is a story of discipline meeting creativity, a story that began in childhood and continues to evolve with every new project she takes on.
Born into a respected army family, Syeda grew up in an environment defined by discipline, order, and strong moral values. Her father’s career in the armed forces deeply influenced her worldview, teaching her the importance of structure, perseverance, and responsibility. These early lessons became the foundation upon which she built her life and career. Yet, even in such a structured environment, creativity thrived in her heart. From the tender age of class two, Syeda immersed herself in the cultural world, participating enthusiastically in dance, theatre, sports, stage hosting, and program management. These activities were not mere hobbies — they were the early building blocks of her future, shaping her confidence, nurturing her creativity, and sparking a lifelong passion for performance and storytelling.
Her academic path was marked by excellence and ambition. Syeda completed her SSC at Rangpur Cantonment Public School and College, a prestigious institution known for its discipline and quality education. She then continued her studies at Adamjee Cantonment College, where she completed her HSC. Her pursuit of higher education led her to a BBA at the National University, followed by an MBA at Bangladesh University of Professionals (BUP) — one of the country’s top business schools. Throughout this period, Syeda remained deeply engaged in cultural activities, theatre, and media, balancing her academic commitments with her growing passion for the arts.
Creative World
“From stage to screen, from vision to innovation — crafting creativity in every frame.”
It was during her college years that Syeda’s journey into the professional world of theatre and television truly began. Over the years, she has acted in more than 50 stage and television dramas and appeared in over 20 television commercials and documentaries, frequently as the lead protagonist. Acting, she believes, is not just a profession but an extension of her identity — a way to express emotions, tell stories, and connect with people. It was through acting that she first found her place in the creative industry, and it remains one of the core elements of her professional life.Building on her acting experience, Syeda ventured into directing from 2019 onward, bringing her vision to life from behind the camera. This transition allowed her to expand her creative scope, shaping narratives, performances, and visuals with her unique perspective. At the same time, she deepened her involvement in the advertising and production world. For more than a decade, she has been an integral part of White Balance, a leading advertising and creative production firm. In her roles as director, production designer, marketing executive, and costume designer, she has contributed to hundreds of campaigns and projects, consistently pushing the boundaries of creative storytelling.
Her portfolio is both impressive and diverse. Syeda has collaborated with many of Bangladesh’s most prestigious brands and organizations, including PRAN-RFL Group, Akij Group, Grameenphone, bKash, Bangladesh Police, and Bangladesh Army. Her work has also been featured on the country’s leading television networks, such as Bangladesh Television, Channel i, NTV, RTV, and Deepto TV. These collaborations have allowed her to shape the narratives of major national brands and contribute significantly to Bangladesh’s media and advertising landscape.
But Syeda’s ambitions have always extended beyond the creative studio. Her entrepreneurial spirit has led her to leadership roles in major public service projects, including serving as the project head for Hello River Police and Hello HP — two significant initiatives designed to improve communication between law enforcement and the public.
Her entrepreneurial journey continues with her upcoming personal venture, NEEDS, a home and lifestyle service app designed to connect users with essential services in an easy, efficient way. The app, set to launch soon in Bangladesh, reflects Syeda’s understanding of modern consumer needs and her ability to transform ideas into practical solutions. It also marks her transition from creative leader to technology entrepreneur, broadening the scope of her career and influence.
how stories are told in the digital age.
In recent years, Syeda has embraced one of the most revolutionary changes in media — AI-driven video generation. Recognizing the power of artificial intelligence to transform storytelling, she has been at the forefront of creating AI-based campaign strategies and brand representation ideas for some of Bangladesh’s most well-known companies. Her work in this field merges creativity with technology, proving that innovation is not just about tools but about vision — and Syeda’s vision is to redefine how stories are told in the digital age.
What makes Syeda Asma-ul-Hussna’s journey truly inspiring is its remarkable balance — between discipline and creativity, tradition and innovation, performance and strategy. From a culturally active child in an army household to a celebrated actor and creative leader, from a respected advertising professional to a visionary entrepreneur, every chapter of her life reflects growth, resilience, and purpose.
Syeda Asma Ull Hussna (Shila) stands as one of Bangladesh’s most dynamic creative professionals, with a career that spans acting, directing, production design, marketing strategy, costume design, entrepreneurship, and AI-driven innovation. Her story is not just about success, it is about evolution, passion, and an unyielding belief in the power of art and creativity to change the world.
